Arena District is a 156-acre commercial development in Texas with a problem every land project has: the phone number on the sign rings whenever it rings — nights, weekends, in Spanish, in English — and a missed call is a missed buyer. Agxntsix built the development a 24/7 bilingual voice-AI phone system, fronted by two named AI agents and backed by full call analytics.
Who are Sofia and Marco?
Sofia is the AI receptionist: she answers calls from the 14 physical signs across the development, greets callers in English or Spanish, and qualifies what they're looking for. Marco is the AI sales specialist: he handles the substance of parcel inquiries. When a caller is ready for a human, the system warm-transfers to a broker rather than taking a message.
That split mirrors how a good human team works — reception and sales are different conversations — and it keeps each agent's behavior narrow, scripted, and reviewable.
What does 24/7 bilingual coverage change for a development?
| Before | With the voice AI system |
|---|---|
| Sign calls go to voicemail after hours | Every call answered, day or night |
| Spanish-speaking callers hit a language wall | Full conversations in English or Spanish |
| Follow-up depends on someone's to-do list | 5-tier automated follow-up sequence |
| "What did the caller want?" is guesswork | Full transcripts and call analytics on every call |
The follow-up sequence is the quiet workhorse: a structured cadence of touches after the first call, so interest captured on a Saturday night is still warm when a broker picks it up.
Is this transferable beyond land development?
Yes — the pattern is "high-value inbound calls, bilingual market, small human team," which describes most of Texas real estate and a lot of commercial property elsewhere. The components (named AI roles, warm transfer, automated cadence, transcript-backed analytics) are the same ones we deploy across real estate clients.
See the build on our real estate page, or book a consultation to scope a system for your own listings or development.